研究方向：

市场营销、企业管理

专业背景：

英国莱斯特大学管理学院

市场营销学硕士

主要教学经历：

《特许经营导论》、《市场营销学》、《农村社会学》、《电子商务概论》、《市场营销原理与实务》、《小企业管理》课程的责任教师，《管理案例分析》、《资源与运营管理》的面授教师。

主要科研经历：

研究开放教育和远程教育的教学特点，共发表论文6篇。其中全国中文贸易经济类核心期刊发表1篇，省级核心期刊发表1篇，省级优秀期刊发表4篇。参与教育部在线教育研究重点课题子课题研究，参与企业横向委托项目课题研究。

ZHAO YANG, Lecturer

School of Economics and Management, Beijing Open University

E-mail: zhaoy1@bjou.edu.cn

Tel: +86-01-82192075

Address: No.4A, Zaojunmiao Road, Haidian District, Beijing, China

Research Area：

Marketing, Business management

Professional Background：

Master of Marketing, School of management, University of Leicester

Teaching Experience：

Supervisor:

Introduction to franchise, Marketing, Rural sociology, Introduction to e-commerce, Principles and Practice of Marketing, Small business management

Lecturer:

The analysis of management cases, Resources and operations management

Research Experience：

I studied the teaching characteristics of open education and distance education, published a total of 6 papers in the national core journals of Chinese trade economy or the provincial core journals. I participated in the sub project research of key issues of online education research of the Ministry of education, and the enterprise horizontal commissioned project research.